Wine label closeup on branding

SILVER CITY WINERY

PACKAGING | 2016-20

The concept of the packaging series began while planning for my senior thesis. It was inspired by my home state of Connecticut with names and wine descriptions revolving around places in my home town. The series centers on five fruit wines.

 

When the project began in 2016, the concept relied heavily on watercolors representing the fruit flavors. A watercolor circle on the wine bottle framed the names and a wash could be seen through the bottles. Today’s version consists of abstract compositions using colors representative of the respective fruits. The compositions acting as the winery's logos and branding. 

 
 
 
Old Silver City Winery packaging design
New 2020 Silver City Winery packaging design

LABEL BRANDING

TYPE FAMILY | COLOR PALETTE

LABTOP

Closeup of packaging design of wine label
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Contact Sarah McMahon at sarah.mcmahon5@gmail.com

© 2020 Sarah McMahon United States

image: Freepik.com & Mockupworld.co