rm442-06-03-g-mockup.jpg

CUSTOM KAYAK WINE LABEL

PACKAGING | 2021

My first custom wine label for Willamette Valley Vineyards was for a limited new wine release with the name "Kayak". The goal of this wine was to convey an outdoorsy, adventurous and refreshing feeling. As an avid kayaker myself, I loved the concept. Some of my drafts were literal with illustrations of kayakers, while others played on the idea of water reflections in the name.

 

For the final design, I capitalized the name "KAYAK" to emphasize its palindromic nature and overlaid it onto a background of a kayak surrounded by water ripples. The water ripples also suggest a topographic map of the vineyards used to produce this wine.

 
rm363-213-c17-google.jpg
 
 

KAYAK LABEL BRANDING

TYPE FAMILY | COLOR PALETTE

GARAMOND:

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

image-from-rawpixel-id-2884195-original.jpg