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REGIONAL YMCA MARKETING

PRINT, EMAIL, SOCIAL MEDIA | 2017

The Regional YMCA’s Maintain Don’t Gain program used digital platforms for its promotions. Social media posts on Facebook and Instagram were followed by an email to the community. A flyer was created for students to bring home from the YMCA childcare program.

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The email had a 24% Open Rate to Y Members and the community. As of 2020 the Regional YMCA Facebook page has 3,784 followers and 1,149 Instagram followers.

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www.regionalymca.org

YMCA Maintain Don't Gain social media posts
YMCA Maintain Don't Gain email to members on desktop computer
YMCA Maintain Don't Gain flyer front and back

YMCA BRANDING

TYPE FAMILY | COLOR PALETTE

VERDANA: 

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnop

Maintain Don't Gain followed the blue/purple color palette throughout all promotions and publications.

YMCA branding guidelines
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