REGIONAL YMCA MARKETING

PRINT, EMAIL, SOCIAL MEDIA | 2017

The Regional YMCA’s Maintain Don’t Gain program used digital platforms for its promotions. Social media posts on Facebook and Instagram were followed by an email to the community. A flyer was created for students to bring home from the YMCA childcare program.

The email had a 24% Open Rate to Y Members and the community. As of 2020 the Regional YMCA Facebook page has 3,784 followers and 1,149 Instagram followers.

www.regionalymca.org

YMCA Maintain Don't Gain social media posts
YMCA Maintain Don't Gain email to members on desktop computer
YMCA Maintain Don't Gain flyer front and back

YMCA BRANDING

TYPE FAMILY | COLOR PALETTE

VERDANA: 

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnop

Maintain Don't Gain followed the blue/purple color palette throughout all promotions and publications.

YMCA branding guidelines
  • FACEBOOK
  • VIMEO
  • BEHANCE
  • INSTAGRAM
  • LinkedIn

Contact Sarah McMahon at sarah.mcmahon5@gmail.com

© 2020 Sarah McMahon United States

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