A PORTLAND CAREER
LOGO | 2020
During the pandemic many businesses have used the time to rebrand and update their online presence. A Portland Career offers a wide variety of career services by professional associates. With the introduction of their new website a modern logo was created to match.
The design is traditional with a slight flare, simplifying the Tilikum Crossing Bridge that exemplifies connections, support, and future orientation. The logo represents a positive professional future with the sunrise orange and purple color palette.
TYPE FAMILY | COLOR PALETTE
The target audience is everyone who’s interested in a career change, with young professionals.